Pierce Pros Celebrate Women’s History Month: A Special Team Q&A

We asked our team of female powerhouses about their inspirations, proudest accomplishments, perspectives on women in leadership and more

Pierce Public Relations is proud to be a female-owned business and (mostly!) female team. Women’s History Month provides us with the opportunity to reflect on the women who came before us, the women we’re becoming, and the ways we can open doors for the women who will come after us.

To mark the occasion, we asked our team members about the influential women in their lives, the importance of women in leadership roles, how they navigate imposter syndrome, and much more. Continue reading to hear their insights and check out our Instagram page (@pierce_pr) to watch short videos of our team sharing more of their wisdom as we continue our celebration throughout March.

Who has been the most influential woman in your life and how has she inspired you?

What is a piece of advice you’ve received that has shaped you professionally?

Why is it important to have more women in leadership roles?

Mckenzie Masters, Senior Account Manager: There’s certainly a women’s leadership gap, with women lagging behind men in terms of representation in leadership roles. Recent data reveals women hold 35 percent of senior leadership positions compared to men, who represent 65 percent, despite the fact women account for over half the workforce in the U.S. 

The lack of representation absolutely means there should be more female leadership. A more diverse workforce is good not just for diversity of thought, but for the bottom line. Women in positions of influence serve as role models to other women, allowing them to see what’s possible. Women in leadership positions can help push pay equity, workplace policies and inclusion initiatives forward, all of which benefit organizations holistically. 

What can all companies/organizations do to create workplaces that support and advance the success of women?

Kara Weller, Communications Specialist: Although there are many ways to show support for women in the workplace, three of the best examples I’ve seen companies champion include: 

• Provide gender-focused unconscious bias training to untangle biases and stereotypes about women in the workplace. This isn’t just for men. Stereotypes about gender often become internalized, and women can hold biases about themselves and other women as well. 

• Provide mentorship programs. This is especially important for women in male-dominated industries. At work, there is no better confidence-booster than having someone in your corner who’s willing to help build your career path. 

• Improve/increase parental leave for all parents. Both parents should be afforded equal parental leave. Discrepancies in the amount of time off given to women versus men solidifies subconscious expectations that mothers should spend more time at home with children than fathers should.

How do you deal with imposter syndrome/internal doubt? 

Carson Burchette, Account Coordinator: To combat imposter syndrome, I remind myself of the hard things I have accomplished and that I am in the position I am in for a reason. This always boosts my confidence and shifts my mindset to a better place so I can tackle what’s in front of me.

What qualities make a great leader?

Julia Bonner, President: The qualities that make great leaders are similar between men and women; however, I find female leaders are often more naturally inclined to lead with authenticity because they must be in tune with their priorities, especially the interplay between their careers and lives outside of work. By leading with intention at home and work, women are able to bring their whole selves to their roles and show up authentically. 

Why is Women’s History Month important to you?

Bri Carlesimo, Senior Account Manager: I truly believe it’s so important to highlight and celebrate women from all walks of life and who have experienced the world in varying ways. Although there are many societal norms that influence how a culture or group raises young women, celebrating the triumphs and challenges of the women before us helps shape the ones we want to become and raise. By understanding the past, we can better create overall equality for our future. 

What does the phrase “empowered women empower women” mean to you, and how do you live this in your daily life?

Amelie Smith, Account Manager: I believe positivity breeds positivity. When you choose to see the light in someone, the energy is contagious and spreads light all around. Empowered women build each other up and encourage each other through positive words and actions. 

What is your proudest professional accomplishment and why?

Sarah Mickle, Director of Operations: My proudest accomplishment so far has been creating the Pierce PR benefits package. I was overjoyed by the growth our company achieved to get to that point, and I was also proud of myself for navigating the new territory of health insurance, the backend of 401(k), financially sustainable options for maternity leave, etc. Although it was like drinking from a fire hydrant at times, I’m a better resource for our team with the knowledge I’ve acquired. I was also proud of Julia as I watched her make wise financial decisions for the health of our company while still pouring generosity into our team. 

Who are your main supporters and how have they shaped you professionally?

Carson Brown, Account Manager: My godparents (shoutout Auntie Rupa and Uncle Nate) have been my biggest cheerleaders since I can remember. They have supported me by being transparent about their own professional experiences and how they’ve navigated obstacles the “real world” throws at us. When I needed supplies in school, they never hesitated to make the trip to take me to the art store and load me up. They listen and give incredibly thoughtful advice when I need it most. But, most importantly, they inspire me. These two are the most creative and talented people I know and have truly shown me that there are no limits to how you can achieve something. If the idea and passion is there, you can make it happen.