From Our Blog
Public relations (PR) plays a powerful role in shaping credibility and visibility across the architecture, engineering and construction (AEC) industry. Too often, however, its full potential is overlooked when PR is viewed primarily through individual tactics rather than as a strategic business function. Press coverage, social media and content matter, but without a clear plan […]
In architecture, engineering and construction (AEC), transactions go beyond transferring just assets; they also transfer relationships, reputation and trust. While financial, legal and operational diligence are essential, transaction success in AEC firms is often shaped by a less visible factor: how clients, partners and internal teams perceive the brand before and immediately after a deal […]
