from our blog

Earned media coverage positions executives as reliable, valuable resources and places companies as leaders within their fields. Here are five different ways to share earned media coverage and amplify the efforts of your marketing and PR strategy

You secured media coverage – now what?

PPR_corevalues

Have you ever heard an executive ramble or freeze during an interview? What about an executive who accidentally shares confidential information with a reporter? Regardless of previous media experience, preparation is key to successful interviews. Here are three other big benefits of media training.

Think before you speak: The value of media training

Something exciting just happened in your company – a new hire, project win, brand new office digs – and you’re ready to tell folks about it. You want the world to know! Ask these 4 questions to determine newsworthiness

Newsworthy or not?

Pierce PR founder and president Julia Bonner was recently interviewed on iHeart Radio’s talk radio show, CEOs You Should Know, hosted by Lonnie Eubank. Click to listen to her segment.

On air: Pierce PR President interviewed on iHeartMedia’s “CEOs You Should Know”

“All publicity is good publicity” is likely a phrase you’ve heard before. It has been stated and defended countless times by all except the public relations community, so why is it still a common misconception?

Is All Publicity Good Publicity?

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