from our blog

For PR professionals, it’s essential to stay ahead of change to effectively communicate and elevate our clients’ reputations. We’re tapping reporters where they are, letting go of old ways of working and embracing the future of media. 

As interviews, thought leadership content or company awards arise in the new year, help your team prepare to seize these opportunities by reviewing and updating the following.

Earned media coverage positions executives as reliable, valuable resources and places companies as leaders within their fields. Here are five different ways to share earned media coverage and amplify the efforts of your marketing and PR strategy,

Have you ever heard an executive ramble or freeze during an interview? What about an executive who accidentally shares confidential information with a reporter? Regardless of previous media experience, preparation is key to successful interviews. Here are three other big benefits of media training.

Something exciting just happened in your company – a new hire, project win, brand new office digs – and you’re ready to tell folks about it. You want the world to know! Ask these 4 questions to determine newsworthiness