from our blog

Today is World Gratitude Day – an occasion very important to the Pierce PR team.

Despite the limited amount of time I’ve spent sitting at a desk with my co-workers discussing strategy or implementation, there has been no shortage of opportunities for me to contribute to our goals and objectives and experience the professional enrichment every intern hopes to gain.

As marketing and PR professionals, we always have a pulse on the newest communication tricks and tools. One many can’t stop talking about is the highly-contested ChatGPT, an artificial intelligence (AI) chatbot that allows users to have human-like conversations and can answer a whole slew of questions and create content in mere moments. 

We blinked and 2023 is halfway over, which means it’s a great time to reassess the social media strategy and goals you set in January.

GA4 offers several new features that can help businesses gain deeper insights into their website or app’s performance and better understand the best marketing strategies to pursue. To help explain this updated analytics tracking, we’re sharing some of GA4’s new features and how they will benefit your company.