Earned media coverage positions executives as reliable, valuable resources and places companies as leaders within their fields. Here are five different ways to share earned media coverage and amplify the efforts of your marketing and PR strategy
Have you ever heard an executive ramble or freeze during an interview? What about an executive who accidentally shares confidential information with a reporter? Regardless of previous media experience, preparation is key to successful interviews. Here are three other big benefits of media training.
Something exciting just happened in your company – a new hire, project win, brand new office digs – and you’re ready to tell folks about it. You want the world to know! Ask these 4 questions to determine newsworthiness
Sarah Mickle shares several takeaways & tips to guide your small business certification experience.
Testimonials and reviews provide a credible, third-party perspective on the value your business creates. Account Coordinator Kallie Butler shares five ways to boost your marketing strategy using client testimonials.
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