The 2025 PR Playbook: Trends and Strategies for Success

The PR landscape is changing fast. To stay ahead in 2025, brands must embrace bold strategies, adapt to trends and focus on what resonates with audiences. 

In this blog, Director of Operations BC Moore, Vice President of Client Experience Bri Carlesimo, Account Manager Jordan Holt and Account Manager Carson Brown share  key trends and actionable recommendations for the year ahead. From crafting stand-out pitches to building workplace cultures that drive results, these insights are designed to help your organization navigate the changing landscape, stay competitive, and seize the opportunities that 2025 has to offer.

Basic pitches are dead

Journalists are inundated with information and opinions in their inboxes—and the rise of AI-generated content has only amplified the noise. Many reporters are now overwhelmed with pitches that lack true expertise or authority, making it even more critical to stand out.Cut through the noise by focusing on niche topics your client can speak on with authority. A great pitch connects to timely events, offers an original angle and has a personal touch that sets it apart. Try A/B testing to see what subject line, message and attachments gain the most interest. Pitching is both an art and a science. In 2025, refine your approach and track what works to remain competitive.
Jordan Holt

Micro-influencers, major impact

When it comes to influencer marketing, bigger isn’t always better. Micro-influencers (10K–100K followers) and nano-influencers (under 10K followers) are trending on TikTok and Instagram and often drive better engagement than their counterparts with higher followings. They have loyal, niche audiences that could make your marketing dollars go further. So, don’t discount the little guys — research smaller influencers to push your PR goals and achieve targeted results in the new year.
Carson Brown

Revisit AI to Elevate Your PR Strategy

AI is transforming how businesses approach PR and communications, offering smarter, more efficient ways to create, target and measure campaigns. If your organization hasn’t fully explored its potential, now is the time to revisit AI as a tool to enhance your strategy. Start by auditing your current processes. AI tools like ChatGPT can streamline content creation, but success lies in pairing AI’s efficiency with human expertise to ensure authenticity and resonance. Use AI analytics to identify trends, refine audience targeting and personalize messaging to make your campaigns more impactful. By integrating AI thoughtfully, businesses can create campaigns that connect with audiences, while freeing up time for teams to focus on creativity and relationship-building.
Bri Carlesimo

Culture is key

A strong workplace culture isn’t just about attracting top talent; it can cement your long-term success. At Pierce PR, our culture keeps us aligned, motivated and resilient. For any organization, investing in a culture that reflects employees’ values builds trust, engagement and productivity. In uncertain times, a supportive culture can also provide stability and purpose. Companies that prioritize and cultivate their cultures in 2025 are sure to have a competitive edge. To strengthen culture in 2025, start by asking employees what matters most to them. Regular surveys can uncover gaps and opportunities for improvement. Revisit core values to ensure they resonate and guide decision-making across the organization. Transparent communication, effective leadership and policies that prioritize well-being—such as flexibility—are also key to creating a workplace where employees thrive. Finally, don’t forget to recognize and celebrate contributions.
BC Moore

Need help creating a winning PR strategy?
Contact us today to learn how our team can help your brand navigate the trends shaping 2025 and beyond.