Bigger may be better when it comes to our favorite food, a backyard for the kids, a hotel room or when stocking up on paper towels, but it doesn’t always apply to public relations (PR) and communications agencies. When large companies hire PR firms, they often face challenges with bureaucracy, impersonal service and slow decision-making. […]

As marketing and PR professionals, we always have a pulse on the newest communication tricks and tools. One many can’t stop talking about is the highly-contested ChatGPT, an artificial intelligence (AI) chatbot that allows users to have human-like conversations and can answer a whole slew of questions and create content in mere moments.
