FAQs
About Pierce PR
What is Pierce PR?
Pierce Public Relations is a certified, woman-owned boutique agency specializing in PR and marketing for the architecture, engineering and construction (AEC) and professional services industries across the United States. Core specialties include communications strategy and messaging development, media relations, thought leadership programs, digital strategy and email marketing. Pierce PR is known for its deep industry experience, senior-level counsel and results-driven approach that strengthens reputations and accelerates business growth.
Where is Pierce PR located?
Pierce PR is based in Nashville, Tennessee and serves clients across the United States.
What industries does Pierce PR specialize in?
Pierce PR specializes in PR and marketing for the architecture, engineering and construction and professional services industries across the United States.
Who leads Pierce PR?
Pierce PR is led by Julia Bonner, the agency’s founder and president. She and her team bring deep industry expertise and senior-level counsel to every client relationship.
View more about Julia here.
Is Pierce PR a woman-owned PR and marketing agency?
Yes, Pierce PR is a certified, woman-owned business.
Does Pierce PR work with clients outside Nashville?
Pierce PR is headquartered in Nashville but partners with clients nationwide.
What sets Pierce PR apart from other PR and marketing agencies?
Effective marketing and PR for architecture, engineering, construction and professional services firms starts with understanding the industry — how work is awarded, how teams collaborate and what builds trust.
We bring deep AEC and professional services experience to every engagement. This means we get to work quickly instead of beginning by learning the industry landscape. We know which publications carry weight, how to position a firm credibly and how to turn visibility into growth our clients’ bottom lines can count on. When clients partner with Pierce, they get a team that speaks their language and consistently delivers results.
What is Pierce PR’s proven process?
Every engagement at Pierce PR starts with a thorough discovery process, known as an opportunities assessment. We speak with firm leadership, review past communications and evaluate the client’s competitive landscape to understand their position in the market. From there, we build a strategic PR and marketing plan tailored to their business and goals.
This upfront effort ensures a client’s time, budget and internal resources are spent where they’ll have the greatest impact. It’s also one of the biggest reasons clients choose Pierce.
Throughout the partnership, Pierce PR provides actionable insights, personalized plans and continuous feedback to ensure measurable results. The agency’s senior-level team works closely with clients every step of the way to drive long-term success.
View our step by step proven process here.
How can I contact Pierce PR?
You can contact Pierce PR by visiting the contact page on our website or by emailing hello@pierce-pr.com. The agency is headquartered in Nashville, Tennessee and serves clients across the United States.
Where can I see examples of Pierce PR’s client success stories?
Great PR is measured by results. Our case studies highlight how we help AEC and professional services firms earn visibility, build credibility and accelerate growth through thoughtful strategy and industry-informed execution. Each story highlights what’s possible when clients partner with a team that understands their world.
View Pierce PR’s case studies.
Why choose a Nashville-based PR and marketing agency?
Nashville is a growing hub for AEC and professional services firms. Its central location, strong and rapidly growing business community and access to top regional and national media outlets make it an ideal base for PR and marketing. Pierce PR combines these local advantages with national reach and media relationships across the country, helping clients build visibility and credibility.
What services does a Nashville-based PR and marketing firm like Pierce PR provide?
Pierce PR’s services include brand strategy and messaging development, media relations and publicity, thought leadership, digital strategy, email marketing and company and leadership awards. Each service is designed to strengthen reputation, improve visibility and support long-term business growth.
Does Pierce PR work with national companies as well?
Headquartered in Nashville, Pierce PR serves clients across the United States in industries including architecture, engineering, construction and professional services.
What makes Pierce PR different from other PR and marketing agencies in Nashville?
Pierce PR stands out for its specialization and deep expertise in the AEC industry, which includes architecture, engineering and construction firms, as well as professional services. Clients benefit from senior-level counsel and a commitment to measurable results. Pierce PR is a certified, woman-owned firm that tailors every campaign to strengthen reputation, increase visibility and contribute to long-term business growth.
FAQs: Nashville PR Agency
How can PR benefit the AEC industry?
PR helps the AEC industry by building visibility, credibility and trust. AEC firms build and maintain some of the most important spaces in our communities. These are spaces where children learn, people gather and life is truly lived.
Pierce PR is proud to support that work by leading the communications strategy behind it — helping firms earn the visibility, trust and recognition they deserve through thoughtful PR and marketing initiatives. By elevating the voices of companies shaping the built environment, we help foster stronger communities, more inspired spaces and a more competitive AEC industry.
Our deep experience and no-RFP, strategy-first approach uniquely positions us to serve as a long-term partner to firms valuing senior-level counsel, industry fluency and measurable results.
How does Pierce PR support architecture firms?
Pierce PR helps architecture firms showcase their expertise and projects through tailored PR strategies. The agency secures media coverage in industry publications, manages award submissions and develops thought leadership opportunities that position architects as leaders in their field. Pierce PR also builds messaging that highlights design innovation and community impact, giving firms stronger visibility with clients, partners and other key stakeholders.
Learn more about how Pierce PR supports architecture firms.
How does Pierce PR support engineering firms?
Pierce PR helps engineering firms showcase their technical expertise and build strong reputations. The agency develops clear messaging that communicates complex work in simple yet compelling ways, secures media coverage in trade and business outlets and creates thought leadership opportunities that highlight innovation. Pierce PR also supports engineering firms with award submissions, speaking engagements and digital strategies that increase visibility and credibility with clients, partners and other key stakeholders.
Learn more about how Pierce PR supports engineering firms.
How can construction companies benefit from PR?
PR helps construction companies strengthen reputation, build trust and increase visibility. Through targeted media coverage, clear messaging and community engagement, PR highlights successful projects and showcases expertise. Strong PR strategies also support business development by positioning construction firms as reliable partners, improving stakeholder relationships and creating a competitive advantage when bidding on new work.
Learn more about how Pierce PR supports construction firms.
Why is PR important for architecture, engineering and construction (AEC) firms bidding on projects?
PR gives AEC firms a competitive edge by building credibility, trust and visibility. Strong PR helps firms showcase expertise, highlight successful projects and demonstrate leadership in their field. When decision makers review bids, firms with a strong reputation and public presence stand out as more reliable partners. PR also supports stakeholder communication and community engagement, which can influence how proposals are received. By strengthening reputation and visibility, PR helps AEC firms win more projects.
How does PR support community engagement for infrastructure projects?
PR supports community engagement for infrastructure projects by creating clear communication between firms, stakeholders and the public. It helps explain the purpose and benefits of a project, addresses concerns and builds trust with the community. Through media outreach, public meetings, stakeholder updates and digital campaigns, PR ensures accurate information is shared and feedback is heard. This proactive approach strengthens relationships and fosters long-term support for infrastructure development.
How does PR contribute to reputation management?
PR helps clients manage reputation by shaping how they are seen by the public, stakeholders and the media. It promotes positive stories, highlights achievements and builds credibility through consistent communication. PR also prepares clients to respond quickly in challenging situations with clear messaging and crisis communication strategies that protect trust and reduce risk. Over time, PR strengthens reputation by positioning clients as reliable, respected and trusted leaders in their industries.
How does Pierce PR help architecture, engineering and construction (AEC) firms build and strengthen thought leadership?
Pierce PR helps AEC firms establish and grow thought leadership by positioning their leaders as trusted experts in the industry. The agency develops strategic content such as bylined articles, op-eds, case studies and white papers that highlight technical expertise and innovation. Pierce PR also secures speaking engagements, media interviews and award opportunities that showcase credibility and leadership. By sharing insights across multiple channels, Pierce PR strengthens visibility, builds trust and helps AEC firms stand out in a competitive market.
FAQs: AEC industry and PR
What PR and marketing services does Pierce PR offer?
Pierce PR’s services include brand strategy and messaging development, media relations and publicity, thought leadership, digital and print content creation, digital and social media marketing strategy, email marketing and company and leadership awards. Each service is tailored to strengthen reputation, increase visibility and support long-term business growth.
Learn more about Pierce PR’s services.
How does Pierce PR secure media coverage for clients?
Pierce PR combines strong media relationships both locally and nationally with compelling storytelling to place clients in targeted trade, business and national outlets. The team focuses on securing meaningful coverage for clients in outlets that reach key stakeholders and have the power to move the needle for the client.
Does Pierce PR help clients with their social media and digital presence?
Yes, Pierce PR supports clients with digital and social media marketing strategies, digital content creation and email marketing to strengthen visibility online. The agency helps businesses connect with their audiences through clear, consistent and engaging content.
Does Pierce PR help clients secure strategic company and leadership awards?
Yes, Pierce PR helps clients identify, pursue and secure strategic company and leadership awards that build credibility and visibility. The agency researches the right opportunities, prepares strong submissions and highlights achievements in ways that resonate with judging panels. Winning awards strengthens reputation, supports thought leadership and positions companies and leaders as trusted voices in their industries.
What is Pierce PR’s approach to building trust and credibility?
Pierce PR helps clients build trust and credibility through consistent messaging to key stakeholders, media outreach and thought leadership that showcases expertise. By sharing compelling stories that connect with clients, partners and other key stakeholders, Pierce PR strengthens reputation and positions companies as reliable and respected leaders in their industries.
How does Pierce PR measure ROI and track KPIs for clients?
Pierce PR measures ROI by connecting PR and marketing activities directly to business goals. The agency tracks KPIs such as media placements, message reach, website traffic, social engagement, social audience growth and share of voice. Pierce PR also evaluates long-term impact by looking at reputation strength, thought leadership visibility and business development outcomes. Regular reporting ensures clients can see clear progress and measurable value from every campaign.
