At Pierce Public Relations, we believe that long-term success isn’t built on chance; it’s built with intention.
That’s why every client partnership begins with The Master Plan™, our 30-day strategic assessment that uncovers what sets your firm apart and maps a clear path toward greater visibility, stronger positioning and measurable results.
Rooted in research, collaboration and insight, The Master Plan™ gives a deep understanding of your business, the competitive landscape and the opportunities ahead. The result is a comprehensive PR roadmap designed to align with your firm’s goals and support your next stage of growth.
Every great project begins with a master plan. So does every great PR strategy.
The PPR Master Plan
TM
Deliverables
Defined PR goals and measurable strategies
Messaging framework and positioning statements
Detailed action plan and implementation roadmap
Why It Matters
What The Master Plan Includes
TM
We immerse ourselves in your business: its history, vision, markets, services and goals. Through background reviews and interviews with key team members, we uncover the differentiators and drivers that define your firm.
Discovery & Dialogue
Step 1
We assess how your firm is positioned against peers, analyzing media visibility, messaging and market presence to identify opportunities for distinction and leadership.
Competitive Landscape Review
Step 2
Using these insights, we create a tailored PR plan that includes goals, key messages, recommended strategies and a clear action plan for execution.
Strategy Development
Step 3
Using these insights, we create a tailored PR plan that includes goals, key messages, recommended strategies and a clear action plan for execution.
Presentation & Next Steps
Step 4
Amira Ahmetovic, Manager of Business Development/Marketing, ESa
"From our first conversation, Pierce PR demonstrated a deep understanding of the architecture, engineering, and construction (AEC) industry. Their assessment process was insightful and strategic, and their ongoing collaboration has been equally strong, proactive, creative and aligned with our goals."
