As marketing and PR professionals, we always have a pulse on the newest communication tricks and tools. One many can’t stop talking about is the highly-contested ChatGPT, an artificial intelligence (AI) chatbot that allows users to have human-like conversations and can answer a whole slew of questions and create content in mere moments.
GA4 offers several new features that can help businesses gain deeper insights into their website or app’s performance and better understand the best marketing strategies to pursue. To help explain this updated analytics tracking, we’re sharing some of GA4’s new features and how they will benefit your company.
We frequently share exclusive insights designed to help our partners and friends maximize their PR investment. Sign-up now to get them sent straight to your inbox.