5 Ways to Use Testimonials to Boost Your Marketing

There’s nothing quite as powerful as a good review. Nearly 80% of people trust the reviews they read online as much as personal recommendations, according to SEO and marketing firm BrightLocal. Incorporating client testimonials into marketing efforts can help differentiate your business from the competition. 

Online reviews have grown over the last few years, and when potential clients interact with a positive review, they’re 58 percent more likely to convert. Testimonials and reviews provide a credible, third-party perspective on the value your business creates. 

There are several ways to showcase your testimonials creatively to drive business. Account Coordinator Kallie Butler shares five ways to boost your marketing strategy using client testimonials:

#1: Create social media posts

Social media is a great place to give your testimonials visibility. Share testimonials on your social platforms and tag your clients in the posts. Visuals are highly encouraged— according to Brain Rules, 65 percent of people retain information delivered with a relevant image after three days, compared to the 10 percent who heard it. Get creative with your ideas by making quote GIFs or asking your clients to share about their experience in short videos. 

#2: Showcase on your website

Providing reviews and testimonials on your website is another way to highlight client feedback. A business’s website is typically the first place potential clients visit and research to learn more. Establish trust and interest quickly by adding client testimonials on the homepage. If the testimonials are in response to specific projects or expertise, add them to corresponding service pages for reinforcement.

#3: Strengthen your case studies

Case studies are another way to give potential clients evidence that your business has the right solutions for their needs. Third-party testimonials are great opportunities to showcase the success of your work from someone who has directly experienced it. These can often “sell” the reader on the successes of previous clients. Don’t just tell your prospects why you’re right for the job, show them. 

#4: Elevate your newsletters

Level up your newsletter by including a client testimonial in a feature section or service highlight. Be sure to include an eye-catching graphic to demonstrate the quality of your work and create connection with your clients and customers. Showcasing client testimonials can also have the added benefit of making clients feel appreciated for their business.

#5: Enhance client proposals

Incorporating client reviews and testimonials into new business proposals, especially for prospects in similar fields facing similar challenges, will reinforce the impact and relevance of your work. Including a relatable testimonial allows potential clients to easily imagine themselves as the subject of the next success story.  

Kallie Butler is an Account Coordinator at Pierce Public Relations.