Elevate Your Holiday Communications: 3 Essential Ways to Use Your PR Team

The holiday season is a time for celebration, connection and reflection. For businesses, it’s also an opportunity to strengthen relationships with clients, employees and partners while showcasing your brand in memorable ways. As many know, though, the flurry of holiday activities—events, gift-giving, speeches and year-end communications—can quickly become overwhelming without a solid plan in place.

That’s where your PR team comes in. From helping craft executive speeches to personalizing client gifts, your PR team can be an asset in making sure you end the year on a high note. We’ve seen firsthand how a well-executed holiday strategy can elevate a company’s brand and build important relationships. Here are three impactful ways your PR team can help maximize the holiday season.

1. Refine Executive Speaking Points for Holiday Events

Holiday events are great opportunities to recognize those who’ve supported your success, whether through a casual toast or a more formal end-of-year speech. Your PR team can be instrumental in crafting and refining executive talking points.

If you’re hosting an in-person gathering, your PR team can conduct a site visit to assess elements like acoustics and stage layout, ensuring that your speaker(s) will be both seen and heard. We’ve all been to events where technical issues—like speakers not being heard clearly or the layout being disjointed—derail a perfectly good speech. Your PR team can help avoid these mishaps.

Celebration Suggestion: If you’re hosting an event that invites employees’ spouses or family members, make a point to thank them for the ways they support their loved ones professionally. 

2. Strategize Thoughtful Holiday Client Gifts

We know many clients struggle to decide on the perfect holiday gift for their clients, but thoughtful gifting can be a memorable way to express appreciation. With your PR team’s expertise, you can brainstorm creative gift ideas and make key decisions—from choosing the right vendors to incorporating subtle branding.

These small details can turn simple gifts into meaningful gestures that resonate with your clients and reflect your brand values. Leverage your PR team’s insight to choose gifts that feel personal and aligned with your company’s mission and values.

Give with Intention: Consider choosing a gift that reflects something meaningful about your business. For example, if you have national clients with local offices across the country, work with your PR team to source gifts from a local vendor in each market to make gifts personal and support local businesses in client communities.

3. Craft Holiday Letters and Personalized Messages

Holiday letters and year-end messages are great opportunities to reflect on the past year and set the tone for a new one. Your PR team can help draft these communications, ensuring they feel authentic and personal.  Whether it’s a holiday card, a heartfelt thank-you note or a year-end newsletter that highlights key achievements, your PR team can ensure your message is professional yet warm. 

Make Your Message Meaningful: Specificity is essential to ensure your message doesn’t come across as generic. When highlighting memorable moments or accomplishments, try to include details that are meaningful and unique to your team’s or clients’ experiences. If the format allows, consider adding photos to emphasize these examples—this visual touch can strengthen your message.

By tapping into the expertise of your PR team this season, you can ensure your holiday communications and activities are strategic, polished and impactful. Whether you’re refining a speech, choosing the perfect client gift or crafting meaningful holiday messages, your PR team can be an invaluable partner in making sure you and your brand shine during the holiday season.

Julia Bonner is the president of Pierce PR.