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Case Study:
Industry: Architecture, Engineering and Construction
Services: Event Strategy & Support, Content Creation, Thought Leadership, Public Relations
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The Opportunity
As a national infrastructure consulting firm, Connico invests significant time and resources in the conferences that bring its clients, partners and industry peers together. With thought leadership as a key communications objective, Pierce PR saw an opportunity to make that investment work harder.
For the 2026 AAAE/ACC Airport Planning, Design and Construction Symposium, we developed a content-first strategy to turn three days of conference attendance into months of visibility, relationship building and original perspectives.
Rather than simply documenting the event, we used the gathering of industry leaders to create timely, insight-driven content that drew clients, prospects and potential hires into Connico’s expertise and positioned the company at the center of industry conversations.
For the 2026 AAAE/ACC Airport Planning, Design and Construction Symposium, we developed a content-first strategy to turn three days of conference attendance into months of visibility, relationship building and original perspectives.
Rather than simply documenting the event, we used the gathering of industry leaders to create timely, insight-driven content that drew clients, prospects and potential hires into Connico’s expertise and positioned the company at the center of industry conversations.
Turning a key industry conference into a year-long content and thought leadership opportunity
Key Challenges
- Maximize ROI of a major industry conference
- Turn three days of access to clients, prospects, peers and industry leaders into content and relationships with longer-term value
- Capture valuable industry conversations that often disappear once a conference ends
- Use limited on-site time strategically to generate content across multiple formats
- Advance business priorities with thought leadership, business development, recruiting and brand positioning
Our approach
We developed a before, during and after-conference strategy to maximize Connico’s presence.
Before the symposium, we built awareness and opened doors for connection through targeted attendee outreach, executive and firm LinkedIn content, a dedicated website landing page and strategic industry advertising.
On site, two Pierce PR team members worked alongside Connico to identify and capture opportunities in real time. We recorded 25+ interviews with Connico team members and external industry leaders, produced podcast content, captured original photography and video, promoted The B-Side with Sri podcast and helped facilitate connections with priority clients and prospects.
After the event, we transformed those conversations and assets into a phased content pipeline that extended Connico’s visibility and industry influence after the conference ended.
Results
Structuring content capture around evergreen industry themes enabled the symposium to become a year-long source of strategic communications content instead of a one-week marketing moment.
KEY OUTCOMES INCLUDED:
- Post-event LinkedIn post
- 8 planned long-form blogs developed from symposium conversations and soundbites
- 3 Conference team takeaway blogs
- 5 Industry insight blogs with contributions from Connico and external industry leaders
- Two podcast episodes recorded live with promotional materials
- Included content images in monthly newsletters and LinkedIn
What this means for you
If you're an AEC firm looking to grow, then what matters most is creating visibility that drives credibility so that credibility can win work. Thought leadership builds trust before conversations even begin, while consistent communication keeps your firm top of mind throughout long sales cycles. Over time, those efforts create the familiarity and trust that influence decisions long before a proposal is submitted.
Let’s build a strategy that positions your firm for where you’re going – not where you’ve been.
Start with a Pierce PR Master Plan™
