Case Study: 

Wold Architects and Engineers

Industry: Architecture and Design (AEC)
Services Provided: Public Relations, Media Relations, Thought Leadership, Digital PR

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Project Goals & Challenges

Wold Architects and Engineers engaged Pierce Public Relations to conduct a comprehensive research study that would establish the firm as a national thought leader in the architecture and design industry. The study aimed to explore the impact of design on mental health, providing Wold with exclusive, data-driven insights to elevate its industry presence and showcase its expertise across key business sectors – education, government, healthcare, and senior living.

Key Challenges:

  • Wold needed original, proprietary data to differentiate itself from competitors and build credibility on a national scale.
  • The study needed to resonate across multiple sectors, ensuring the findings were applicable to all of Wold’s core business units.
  • Distributing the findings effectively across various media outlets and owned client channels required a robust and strategic communications plan.

Our Strategic Approach

Our team developed and executed a full-scale PR and communications strategy designed to maximize the reach and impact of Wold’s research study. From survey development to content amplification, every element was carefully curated to reinforce Wold’s position as a leading voice in designing for mental health and wellness.

Unique Tactics & Execution

To ensure maximum impact, our team implemented several innovative public relations strategies. We worked closely with our research partner to craft a compelling and relevant survey that would generate meaningful insights that further cemented Wold as the expert firm in this area. Beyond traditional media outreach, a comprehensive digital strategy was executed, leveraging thought leadership content such as guest articles and blogs. Additionally, a segmented email campaign targeted Wold’s diverse client base, ensuring the findings resonated across multiple sectors. Social media amplification played a key role in expanding the study’s reach, with a combination of visually engaging graphics and strategic messaging designed to spark conversation around mental health-conscious design. 


Key Campaign Elements:

  • Developed a visually compelling report summarizing the findings and highlighting key takeaways and next steps
  • Crafted and distributed a press release that resulted in national and industry-specific media coverage
  • Developed a series of guest articles, website blogs, social media posts, and tailored email communications to ensure the findings reached key audiences

Media Coverage Achieved

Results & Impact

The research study garnered extensive media coverage, and the press release was picked up by major outlets such as Yahoo Finance, Market Watch, and Facility Executive. Wold’s leadership was positioned as an industry authority, securing interviews and feature articles in key publications, including Finance & Commerce, Essentials Magazine, and Medical Construction & Design. Personalized emails went to Wold’s diverse client base, generating engagement and sparking new conversations about mental health-conscious design. The campaign’s social media efforts extended the study’s visibility across multiple platforms, reinforcing Wold’s expertise and solidifying its position as a thought leader.

Measurable Outcomes:

Media Highlights


Joel Dunning, Partner, Wold Architects and Engineers 

"I met with a client who had received a copy of our report on Community Facility Design, and he was very impressed. He saw it as legitimate data, and he forwarded it to his entire project management team as a reminder of good design."

Conclusion & Takeaways

This research initiative reinforced the power of proprietary data in shaping industry influence and credibility. By taking a research-driven approach, Wold not only strengthened its positioning in mental health-conscious design but also created a valuable resource that supports its business strategy.

By commissioning this research, Wold gained exclusive insights that could be leveraged for long-term brand positioning, setting the firm apart and further establishing it as an authority in mental health-conscious design.

The campaign highlighted the importance of integrating strategic communications with original research, demonstrating how data-backed insights can drive engagement, spark meaningful industry conversations, and differentiate a brand in a competitive market.

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