From Our Blog

How do you position your engineering firm as the obvious choice in a crowded, credentials-heavy market? In an industry built on precision and performance, even the best firms can struggle to stand out. Clients don’t just choose based on capability, they choose based on visibility, reputation and trust. Strategic public relations (PR) helps you shape […]

Why PR Matters for Engineering Firms and How to Use It Effectively

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Ten years ago, you had a vision. You set out to build a different kind of public relations agency – one rooted in partnership over ego, one that valued people over buzz and one that believed doing the right thing would always be the right strategy.  From the beginning, you infused this agency with values […]

Ten years of Pierce PR: A thank you to our founder, Julia Bonner

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What does a PR agency really do, and why should it matter to an AEC firm? In a sector where reputation and relationships are everything, many companies still overlook the power of strategic communication. Traditional marketing alone often fails to build the visibility and trust needed to win complex, high-stakes projects. This guide explains what […]

What Does a PR Agency Do? A Complete Guide for AEC Companies

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Why is public relations (PR) vital for architecture firms, and how does it impact long-term growth? In a trust-driven industry, being known is just as important as the quality of your work. Many firms still rely on referrals, but that approach doesn’t scale or secure a consistent pipeline. In this article, we outline the benefits […]

Public Relations for Architecture Firms: Building Reputation and Pipeline

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Before coming to college, my dreams were big. Growing up in West Michigan, I was surrounded by the many tight-knit communities: church, school, sports, orchestra, friends and more. I felt as if I had soaked up all I could and wanted to spread my wings.  Before I knew it, I was a finance major at […]

Cold Emails and Coffee: My Gen Z Job Search Strategy

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