From Our Blog

There’s a topic that continues to come up in conversations I’m having with clients and prospective clients: talent. It’s usually not the first reason an AEC firm reaches out to us for PR support, but time and time again, it’s often one of the main reasons clients value our support.  Lately, I hear some version […]

In the architecture, engineering and construction (AEC) world, the ribbon-cutting ceremony is often viewed as the finish line. For many firms, once the press release is issued and the social media post is published, they immediately move on to the next project. But at Pierce PR, we view that milestone not as an end, but […]

Case studies are often viewed as merely tools for proposals or sales decks, but this perspective overlooks a significant opportunity. Beyond proof points, they’re powerful storytelling assets that can elevate your brand, showcase your expertise and boost visibility. Case studies build trust and credibility A well-crafted client success story does more than validate your work; […]

Public relations (PR) plays a powerful role in shaping credibility and visibility across the architecture, engineering and construction (AEC) industry. Too often, however, its full potential is overlooked when PR is viewed primarily through individual tactics rather than as a strategic business function. Press coverage, social media and content matter, but without a clear plan […]

In architecture, engineering and construction (AEC), transactions go beyond transferring just assets; they also transfer relationships, reputation and trust. While financial, legal and operational diligence are essential, transaction success in AEC firms is often shaped by a less visible factor: how clients, partners and internal teams perceive the brand before and immediately after a deal […]