From Our Blog
Public relations (PR) plays a powerful role in shaping credibility and visibility across the architecture, engineering and construction (AEC) industry. Too often, however, its full potential is overlooked when PR is viewed primarily through individual tactics rather than as a strategic business function. Press coverage, social media and content matter, but without a clear plan […]
In architecture, engineering and construction (AEC), transactions go beyond transferring just assets; they also transfer relationships, reputation and trust. While financial, legal and operational diligence are essential, transaction success in AEC firms is often shaped by a less visible factor: how clients, partners and internal teams perceive the brand before and immediately after a deal […]
As a professional service provider, whether in architecture, engineering, construction or business-to-business services, you are often operating in an oversaturated and noisy market. Even when services are best-in-class, evolving markets and intensifying competition can cause well-established organizations to lose sight of how their brand is actually perceived by key stakeholders. What leadership believes the brand […]
The 2026 Emerging Trends in Real Estate report from the Urban Land Institute (ULI) and PwC offers a clear signal to the architecture, engineering and construction (AEC) industry: while the market remains uneven, opportunity is increasingly concentrated around purpose-driven, resilient real estate. For commercial AEC firms across the country, the outlook reinforces the key theme […]
