From Our Blog

Visibility has been defined by search rankings for years. Brands invested in SEO, optimized their websites and worked to appear on page one of Google. Today, that model is shifting. More people are turning to AI-powered tools to ask questions, evaluate partners and make decisions. Instead of scanning a list of links, they’re receiving synthesized […]

Why earned media matters more in the age of AI search

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Earned media coverage positions executives as reliable, valuable resources and places companies as leaders within their fields. Here are five different ways to share earned media coverage and amplify the efforts of your marketing and PR strategy,

You secured media coverage – now what?

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Have you ever heard an executive ramble or freeze during an interview? What about an executive who accidentally shares confidential information with a reporter? Regardless of previous media experience, preparation is key to successful interviews. Here are three other big benefits of media training.

Think before you speak: The value of media training

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Something exciting just happened in your company – a new hire, project win, brand new office digs – and you’re ready to tell folks about it. You want the world to know! Ask these 4 questions to determine newsworthiness

Newsworthy or not?

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Pierce Public Relations has built a culture that encourages innovation, learning, and growth. These are the 5 core values that help guide us as we pursue this ambition.

What We Live By: Our Core Values

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